Project hero image

Overview

Speed changes everything it touches. When iPhone 12 introduced 5G alongside the A14 Bionic chip, our task was to make velocity visible, translating raw performance into imagery that moves as fast as the technology inside. Light streaks across cityscapes, flat aluminum edges catch the glare, and five saturated finishes punch through every frame. Scale comes into play as iPhone 12 mini sits beside its larger sibling, proving big news can arrive in a small package. Even after dark, Night mode keeps the energy going, turning neon and moonlight into scenes that are sharp, vibrant, and bursting with color.

Speed changes everything it touches. When iPhone 12 introduced 5G alongside the A14 Bionic chip, our task was to make velocity visible, translating raw performance into imagery that moves as fast as the technology inside. Light streaks across cityscapes, flat aluminum edges catch the glare, and five saturated finishes punch through every frame. Scale comes into play as iPhone 12 mini sits beside its larger sibling, proving big news can arrive in a small package. Even after dark, Night mode keeps the energy going, turning neon and moonlight into scenes that are sharp, vibrant, and bursting with color.

CLIENT

Apple

YEAR

2020

ROLE

Senior Designer

DELIVERABLES

Web Design Prototyping Motion Design iPhone Family Page Homepage Tiles Emails (Avail & Upgraders) Compare & Tech Specs

RECOGNITION

Webby Award, Best Visual Design – Aesthetic (2021)