Long before a new Apple Watch reaches a store shelf, the retailers selling it need to know how to present it the way Apple would. For Apple Watch Series 12, we created a Toolkit that gives partners everything they need to design their own promotional materials while staying true to Apple's design standards. Each of this year's case finishes was matched with recommended band colors, and carefully chosen screens were paired with those combinations to spotlight the new features of Series 12. These pairings were assembled into modular tiles, then built into a landing page that partners can draw from as easily as a well-organized design library. An accompanying Keynote walks designers through the system and how to put it to use, leaving room for each retailer's creativity while ensuring every finished piece looks and feels unmistakably Apple.