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Overview

Fast runs in the family, and the third-generation iPhone SE proved it. Sharing the A15 Bionic chip with iPhone 13 and adding 5G for the first time, it gave us the chance to tell a story about inheritance: flagship power passed down into a pocket-friendly 4.7-inch design. Sunny, optimistic color sets an upbeat rhythm as friends stream, game, and share in real time. Spills and stumbles are met with a shrug, thanks to the toughest glass in a smartphone, while Photographic Styles give every snapshot a signature warmth. The energy is youthful and unpretentious, celebrating a phone that keeps up with life without asking anyone to compromise.

Fast runs in the family, and the third-generation iPhone SE proved it. Sharing the A15 Bionic chip with iPhone 13 and adding 5G for the first time, it gave us the chance to tell a story about inheritance: flagship power passed down into a pocket-friendly 4.7-inch design. Sunny, optimistic color sets an upbeat rhythm as friends stream, game, and share in real time. Spills and stumbles are met with a shrug, thanks to the toughest glass in a smartphone, while Photographic Styles give every snapshot a signature warmth. The energy is youthful and unpretentious, celebrating a phone that keeps up with life without asking anyone to compromise.

CLIENT

Apple

YEAR

2021

ROLE

Senior Designer

DELIVERABLES

Web Design Prototyping Motion Design iPhone Family Page Homepage Tiles Emails (Avail & Upgraders) Compare & Tech Specs