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Overview

Value rarely gets to be exciting. iPhone SE changed that by pairing Apple's most powerful chip with its most popular size and most affordable price, and we leaned into the joy of getting more than you expected. Familiar moments take center stage: a thumb resting on the Home button, a portrait softly lit against a blurred background, coffee splashing beside a phone that couldn't care less. Each scene is warm, honest, and recognizably everyday, with the surprise of A13 Bionic hiding beneath a classic design. What emerges is a story about smart choices, where premium performance finally feels within reach of anyone.

Value rarely gets to be exciting. iPhone SE changed that by pairing Apple's most powerful chip with its most popular size and most affordable price, and we leaned into the joy of getting more than you expected. Familiar moments take center stage: a thumb resting on the Home button, a portrait softly lit against a blurred background, coffee splashing beside a phone that couldn't care less. Each scene is warm, honest, and recognizably everyday, with the surprise of A13 Bionic hiding beneath a classic design. What emerges is a story about smart choices, where premium performance finally feels within reach of anyone.

CLIENT

Apple

YEAR

2020

ROLE

Senior Designer

DELIVERABLES

Web Design Prototyping Motion Design iPhone Family Page Homepage Tiles Emails (Avail & Upgraders) Compare & Tech Specs